Champion Timber
Champion Timber teamed up with Geeks to transform their bespoke molding service, using AI to streamline pricing and production, making premium timber solutions accessible online.
About Champion Timber
- Sector: Construction
- Size: 11-50
Champion Timber is one of the UK’s leading suppliers of high-quality timber products, with over 90 years of expertise in the industry. Known for its commitment to excellence, Champion Timber has built a reputation for offering premium products and unmatched customer service. From sustainable sourcing to cutting-edge product innovation, their focus has always been on meeting the evolving needs of the construction and DIY sectors.
The challenge
Champion Timber’s bespoke mouldings service required in-branch visits for pricing and feasibility assessments, relying on specialist staff to manually evaluate samples. While this ensured precision and quality, it also created bottlenecks. Only certain branches with the right expertise could provide quotes, leading to delays and limiting the service’s scalability.
To enhance operational efficiency and improve service consistency across all locations, Champion Timber sought a solution that would allow any branch to quickly generate accurate quotes without relying on the presence of an in-house expert.
The solution
Champion Timber’s AI transformation began with an AI Opportunity Discovery session, where we explored high-impact areas for innovation. This strategic workshop identified AI-powered scanning and computer vision as the ideal solution to standardize and streamline the quoting process.
We undertook a Solution Design phase to map out the user experience and technical workflows, ensuring the tool would integrate seamlessly into branch operations.
Using advanced AI and machine learning models, we engineered a robust prototype that enables branch staff to scan or upload customer molding drawings.
This instantly generates a quote and verifies compatibility with Champion Timber’s cutting machinery. This technology is designed to empower all branches to provide expert-level pricing, reduce wait times, and increase accessibility to bespoke mouldings.
The impact
This AI-powered tool positions Champion Timber to redefine how they deliver bespoke mouldings, unlocking significant potential for operational improvements:
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Faster, Consistent Quotes: The system is built to enable staff across all branches to generate precise molding quotes instantly. This capability aims to drastically reduce customer wait times and ensure consistent service quality.
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Scalability Across Locations: The solution is designed to remove reliance on specialist staff in specific branches. It ensures that every location will be equipped to offer bespoke mouldings with the same level of expertise.
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Operational Efficiency: Automating complex pricing calculations is set to streamline internal workflows. This allows specialists to focus on higher-value tasks rather than manual evaluations.
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Increased Sales Potential: By making bespoke mouldings accessible across the entire branch network, Champion Timber has expanded the opportunity to serve more customers efficiently.
Used services
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Bespoke Software Development
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