Visit Britain

Coordinating international tourism events should be an exciting, seamless process. Instead, for Visit Britain, it was becoming a logistical nightmare.

Their existing system, was outdated, resulting in opportunity costs.  Event planners wrestled with laborious manual processes, juggling spreadsheets, emails, and disconnected tools.

Key pain points included:

• Cumbersome Scheduling 

• Lack of Real-Time Updates 

• No Multilingual Support 

• Limited Visual Appeal 

It was clear: Visit Britain needed a modern, interactive, and intelligent event management platform, one that could transform their operations and elevate their global events.

Our mission was clear: reimagine how Visit Britain planned, managed, and executed events.

We started with an immersive discovery process. Through collaborative workshops, our expert business analysts worked closely with Visit Britain’s stakeholders to understand their workflows, challenges, and aspirations.

Using our award-winning VisualSpec™ software, we mapped out the user experience, ensuring that every feature was designed to meet real-world needs. The result? A tailored blueprint for a bespoke event management solution.

With an Agile Development approach, we rapidly iterated, testing and refining at every stage. The outcome was a cutting-edge Meeting Planning and Presentation Management System designed to streamline operations, improve engagement, and bring Britain’s world-class venues to life.

Key features included:

• Advanced Event Scheduling: Seamlessly plan events months in advance, with detailed entries and high-resolution imagery to showcase locations.

• Real-Time Announcements: Instant updates and live notifications ensure smooth coordination, even when plans change.

• Customisable Session Timers: A built-in timer keeps sessions running to the second, enhancing the experience for speakers and attendees.

• Multilingual Functionality: Breaking language barriers to engage a truly global audience.

• Dynamic Appointment Management: Organisers can update schedules effortlessly, keeping everything in sync.

• Robust Document Management: Secure, structured, and easily accessible resources for speakers and attendees.

This wasn’t just an upgrade—it was a game-changer.

The results were immediate and transformative.

• Efficiency Unleashed: Automated workflows replaced outdated manual processes, saving countless hours of admin work.

• Global Engagement Enhanced: Multilingual support and real-time updates ensured seamless communication with international attendees.

• Event Execution Perfected: Smart scheduling and time management tools eliminated friction, keeping events running flawlessly.

• Stronger Brand Experience: The new platform elevated how Britain’s destinations were showcased, making events more compelling than ever.

By harnessing cutting-edge technology, Visit Britain not only modernised its operations but reinforced its role as a world leader in tourism promotion.